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most-heartening

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2 Ago/10

ThinkTank is Now ThinkUp

ThinkTank is Now ThinkUp

(adsbygoogle = window.adsbygoogle || []).push({}); Naming products is hard. After weeks of brainstorming, teeth-gnashing, hair-pulling, trademark searching, late-night strikes of inspiration followed by crushing morning realizations that the idea sucked, I’m thrilled to announce that ThinkTank has been renamed to ThinkUp. It’s our Firebird-to-Firefox moment. Rebranding is difficult, but the most heartening part of this process was that the ThinkUp idea came to us...