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facetime

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8 Giu/10

Lessons from Apple on Advertising and Aesthetics

Lessons from Apple on Advertising and Aesthetics

(adsbygoogle = window.adsbygoogle || []).push({}); Steve Jobs announced the iPhone 4 yesterday in his WWDC keynote, and it’s a gorgeous device with software upgrades that include multitasking, a video chat app called FaceTime, and more. I’m still a happy Android user, but I have to hand it to Apple. They continue to school the industry on aesthetics and marketing. Case in point: the FaceTime demo video. First, some background. I got a Sprint EVO at Google I/O which...