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Why Webmasters Should Analyze Their 404 Error Log

16 Mar/12

When you load a website in your browser, a lot happens in the background to render and display that website to you. Your computer makes a number of requests, one for each file that is somehow linked on the site. This can be images or multimedia contents for instance. Whenever a file cannot be retrieved because it does not exist, a 404 not found error is created for that file in the log. This may not affect the person loading the website, but it very well may provide the webmaster with information that something is not working correctly.

There is another case where 404 errors happen. When you enter a link into your browser or a program directly that is not existing. This may be an image that you want to load, a feed url or any other form of link that points to a non-existing element on the web server.

The primary reason for analyzing error logs is to resolve all, or at least the most popular causes for errors. If you notice that half of your users want to access a page that does not exist, you may want to redirect them to an existing page instead, and especially so if that page has been moved or is available under a different address.

Once you have created the redirect, users are automatically passed along to the new resource. It is barely visible for them.

Too many broken links and elements can also have a negative impact on a site’s search engine rankings. It is likely that the quality score sinks when a certain threshold of broken links and pages is reached.

For WordPress, I like to use the Redirection plugin. It basically records all 404 not found errors in the interface, with the option to redirect those requests to other pages on the site.

wordpress 404 redirection

All requests that returned a 404 not found error are listed on one of the log pages of the plugin. Here you see the date the requests took place, the requested page, the referrer if available, and the IP of the user or machine that made the request. A click on the plus icon at the end of the row adds the source url to the redirection form at the bottom of the page.

redirection form

You then need to enter a target url – that is the url you want the visitors to be redirected to – to complete the process. While it is possible to use regular expressions or customize the matching and action filters, it is nothing that needs to be done to create the redirect.

But there are other reasons why you may want to check the error logs regularly. I’d like to share two examples.

apple-touch-icon

I noticed lots of requests for apple-touch-icon-precomposed.png and apple-touch-icon.png in the logs that tried to load the images from the root directory of the site. I first thought it was a misconfiguration of the mobile theme and plugin, but found out later that Apple devices make those requests if the device owner adds the site to it. This is the equivalent of the favicon. The issue was easily resolved. I took the Ghacks logo, modified it to fit in a 100

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