Google

What Bing Search Does And Could Do Better

17 Giu/10

I switched to Bing recently and had my fair share of experience with Microsoft’s search engine. The main reason for switching was a deterioration of quality results in Google Search. It began in May and has not changed since then. That, and the noise that has been added to search result pages over the past year. It happens that ads dominate the results in Google (and I count links to other Google products as ads as well).

Bing on the other hand does many things better and a few things worse than Google Search. This article takes a closer look at some of the differences between Google and Bing.

Searching from the address bar

It all begins with a search initiated from the browser address bar. I switched the address bar search engine in Firefox to Bing (see How To Change The Firefox Address Bar Search Provider for instructions on how to do that) and noticed a fundamental difference right away. Google Search redirects the user to specific websites if the query links to a unique website. Entering Microsoft for instance will open the Microsoft website directly. Bing on the other hand will always display the search results on Bing no matter what the search phrase is that the user enters.

This feature could be Firefox specific on the other hand. Google Chrome for instance redirects any search to Google Search without opening websites directly.

No focus

Bing is not focusing the search form on their homepage. I was used to start typing right away in Google Search which was possible because of the search form focus on the Google homepage.

In Bing users have to click in the search form to start searching. Check out Useful Tips To Get The Most Out Of Bing Search for a userscript that can enable the focus in Bing Search.

It would be nice if the Bing developers would auto-focus the search form for a better search experience.

Update: Bing puts the cursor in the search field, the NoScript add-on blocked this from happening.

Choice in search results

If you search in Google you get ten result web pages mixed in with ads and results from services such as Google News or video search. Google displays the ten results it thinks is best for the entered user query. Choice is only offered if Google is not sure what the user is looking for.

Bing on the other hand displays different choices for many search phrases. A search for Microsoft for instance will display the first few global results and then related results that link to Microsoft products, online services, investor relations or Microsoft jobs.

bing search

bing search

The related searches at the top left sidebar add to the search experience as well (Google displays something similar at the bottom of the results).

Custom time range

One interesting feature of Google is the ability to search a custom time range. This comes in hand if you are searching for a reoccurring topic or theme or want links to the websites that have recently discussed the search phrase.

Bing does not seem to have a comparable option right now. Most of the searches can on the other hand be refined to include recent postings. Instead of searching for World Cup Goals one could search for World Cup 2010 Goals for instance.

All those extra features are nice to have but it boils down to the quality of results in the end. A search engine is excellent if it displays the results that are helpful to the search engine users. Having said that, no search engine is perfect and I do switch to Google or Yahoo whenever I do not find what I’m looking for in Bing.


© Martin for gHacks technology news, Software And Internet Tips For The Geek In You, 2010. | Permalink | Add to del.icio.us, digg, facebook, reddit, <a href="http://www.stumbleupon.com/submit?url=http://www.ghacks.net/2010/06/17/what-bing-search-does-and-could-do-better/&title=What Bing Search Does And Could Do Betterstumbleupon, twitter
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