Many websites use Google Analytics to track their traffic and optimize their website. It is for instance possible to monitor traffic trends, watch how keywords and ad campaigns perform and which hardware and software the users use to connect to the site.
Advanced users who want to opt out of Google Analytics were able to do so by installing an ad blocking or script blocking script in their web browser.
NoScript for Firefox is for instance such an add-on that can block the Google Analytics script.
Google has now created a Google Analytics Opt-out Browser Add-on that can also be used to block the script so that the traffic is not tracked by it.
The add-on basically sends the opt-out notification to the Google Analytics script so that the information are not recorded. That is not as effective as blocking the script completely on the other hand.
NoScript for instance has the additional benefit that the script will not be loaded and executed at all which reduces the page loading time of websites that use Google Analytics.
Users who want to install the Google Analytics Opt-out Browser Add-on can download it from the official Google Tools page-
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Post tags: firefox-add on, google analytics, google analytics opt-out, google chrome extension, internet explorer add-on
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