Tech savvy computer users enter domain names, which are also commonly known as urls, directly in the web browser’s address bar. Many inexperienced users on the other hand tend to search for the domain that they want to enter by entering the domain name into a search form and not the address bar.
An inexperienced user searching for Facebook Login Screen for instance expects the first search result to lead to the search, in this case the Facebook login page to log into the social network.
Google lately on the other hand has experimented with all kinds of additional modules that are displayed to the search engine visitor. Some of these modules are videos, pictures or news.
Facebook users who lately entered the term Facebook Login into Google found not the Facebook page on position one of the search engine results pages but a news column that was pointing to the latest news about the Facebook login.
Many Facebook users have clicked on that link only to find out that they did not land on the Facebook page but a blog page that was writing about Facebook. Even worse was the fact that some users did not even realize that they were not on Facebook as they left comments on the blog stating that they did not like the new design.
Google since then seems to have moved the news down from the first position of the SERPs to the fourth position with Facebook again being on the first. It is likely that other search terms are affected by this as well which might force Google to rethink their strategy.
The news module is still swapped between the first and fourth position on that page.
Continua a leggere – Original Link: Facebook Login Screen Google Problem