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Push Your Ideas Through with Superfluous Brackets [Mind Hacks]

27 Ago/09

Business author, blogger, and speaker Seth Godin suggests a simple, sneaky little trick to push your (slightly audacious) ideas past your boss. His suggestion: Add some {brackets}.

Photo by Office Now.

In doing so, Godin hopes your subsequent conversations with your boss will go something like this:

“Hey, what are these weird brackets doing here,” she might say.

“Oh, I like them. I think they add drama to the headline.”

“Take them out!”

Giving in early makes it easier to keep the important stuff in later.

It’s a little silly, to be sure, but you don’t have to take the bracket advice entirely literally; it’s Godin’s final conclusion that holds true more broadly: “Giving in early makes it easier to keep the important stuff in later.”

Ideally you’ll have a great boss who’s generous, nurturing, and on the same page as you are. We’re not always that lucky, though, so learning to pick your battles—and, perhaps occasionally, losing artificial battles—can help you make your case for what really matters to you later.

Add some {brackets} [Seth’s Blog]


Continua a leggere – Original Link: Push Your Ideas Through with Superfluous Brackets [Mind Hacks]

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